It’s amazing how conferences have a way of bringing people together with a common goal. Some conference attendees may hail from competing architecture firms or rival hospitals, but beneath any underlying contention, conferences strengthen a group of individuals with a unifying goal. This past year I attended a conference known as NAMA, The National Association of Medical Advancement, where common theme of the conference was the notion that women are different and yet the same. Tanya Abreu, an outstanding speaker and President of the Spirit of Women Hospital Network, described the characteristics of women and what makes us different and yet the same across generations. Women at each age place different values on money, freedom, time and risks; as a whole, however, women of all ages regard trust, relationships, and their health as the most important components of life. The common goals of women that transcend generations not only became the backbone of all discussions, but certainly serve as a key element in the design of women’s healthcare facilities as well.
Among all generations and backgrounds, women want to feel empowered. This statement was echoed throughout the day by various speakers. Women want to feel as though they are making wise decisions and are recognized as individuals. Marybeth Antone, an Imaging/Cardiology Director and speaker at the conference, recognized this need. She gave an uplifting chronicle of her journey to build The Silver Cross Center for Women’s Health in Illinois. To further focus on women as individuals, Antone and her colleagues launched the “I Matter” Program in 2008, prior to approval for construction of the new Hospital. The “I Matter” Program encourages preventative care for women by offering incentives for routine mammograms and cardiac screenings. While creating a method of tracking clients and forecasting local trends, the “I Matter” Program is an example of a strategic plan with genuine concern for women.
Trust and relationships, key values for most women, were acknowledged by many of the speakers. Margo Minissian, a cardiology nurse practitioner, kept these attributes in mind when establishing the Women’s Heart Center at Cedars-Sinai Hospital. Recognizing that her facility would be a business built on endowments and word-of-mouth referrals, her team strove to build long-lasting relationships with clients, staff, and donors. While understanding the larger picture, the Cedars-Sinai Women’s Heart Center also focused on details: women are dressed in bathrobes rather than hospital gowns, and typical exam tables are replaced by floral recliner chairs. These indulgences add a personal touch to the patient’s experience.
While the NAMA conference succeeded in addressing the upcoming trends and niche markets within women’s healthcare, it also inspired camaraderie among attendees for the support of women. The lectures consistently resonated goals to make women healthier, more confident and self-reliant, to provide more freedom in decision making, and to increase a woman’s quality of life. Each speaker created a vision for health, inspired by women and the sincere instinctive desire within all of us to help one another.